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Men and
beauty - the male make up package. Have you
noticed that you are competing with the
opposite sex more and more for the use of the
bathroom mirror? It could be that you are
experiencing an increasing trend of men using
cosmetics. Most men have been using shaving
foams and deodorants and maybe the odd splash
of Brut for years but now their shelves are
more than likely to contain moisturizers,
tanning creams, cleansers, and hair products
and sometimes even make
up.
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Men and Beauty
This new trend of
men taking care of their appearance has coined
the term 'metro sexual'. Gone are the days of
men being men, sweaty with dirty fingernails,
and only homosexual men wearing make up,
today's men are the target of a new genre of
the cosmetic industry. Major name brands are
launching grooming ranges for men who have a
penchant for primping.
To help men feel a
little less intimidated terms such as
treatments, serums or correctors are being used
to sell the same products we have been reliant
on for years. One major manufacturer has
unabashedly launched products for men such as
eyeliners, lip gloss and bronzers.
Of course the men
of the Theatre and TV have been using make up
for years but the men on the street I have
spoken to are all of the same opinion, this
just won’t take off. So why then is this the
largest growing market area in beauty sales?
Someone must be buying this stuff, whether or
not they will admit to it is a different thing
all together.
I for one think it
is a good thing, why shouldn't men be subjected
to the increasing paranoia that goes with
becoming aware of those flaws the cosmetic
industry want us all to think we
have.
Men and
Beauty
As
the mother of teenage boys I have noticed the
difference of opinion in a dramatic way on
beauty products for men. One of my teens is a
'Goth' and regularly wears eyeliner and nail
polish, at the other end of the spectrum is
another teen that cleanses and moisturizes to
keep his skin clear but wouldn't be seen dead
in make up.
The other
deciding
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Today! Attracting
The Opposite sex Is Easier Than You
Think
factor is the price of beauty
products for men. The average woman spends a
fortune on products every month but will men?
Would they be prepared to put aside a budget
for cosmetics? They must be because they are
flying off the shelves.
Whichever opinion
you have, it cannot be dismissed that men and
make up is a growing trend that will keep the
money rolling in for the never ending market of
cosmetic entrepreneurs
Why shouldnt men
look beautiful too.
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